Industry Coach Program
Professional Development


The Promax Industry Coach Program matches Promax mid-level career members with Promo Pathway students completing their one-year certificate program in writing, editing, and producing promos.

The Industry Coach Program is a four-month, project-based program. Industry coaches help guide students by providing creative and technical feedback and support as they complete their final projects and transition into the entertainment marketing workforce.

We recommend students and coaches meet at least once every 4 weeks in person or by phone/video call and provide creative feedback and support based on the student’s final project deliverables schedule.


  • Assist students with writing, editing and producing their final project promos
  • Prepare them for internships, new career opportunities or full time jobs
  • Offer support in their first few professional steps


  • Inspire the next generation of talent
  • Improve coaching and feedback skills
  • Be inspired to approach creative challenges in different ways

Promo Pathway is the nation’s first accredited on-air promotions training program. Produced in partnership with Santa Monica College—and with the generous support of the Promax Leadership Through Diversity Partners—this one-year program immerses emerging talent in our industry through an exciting hands-on curriculum. Students graduate with a comprehensive understanding of entertainment marketing and promotion and the essential skills needed to launch their careers as promo editors, writers, and producers.

For more information about the Promo Pathway Industry coach program or to become and Industry Coach, please contact

More Mid-Career Programs: Thrive, Workshops, Mentorship Program, and PromaxGames Mentorship Program

Promo Pathway is made possible by the generous support of the Santa Monica College Foundation and the Leadership Through Diversity Partners:
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Production resources provided by: